Geoffrey Robertson Conflicting perspectives Essay Essay Example

Geoffrey Robertson Conflicting perspectives Essay Essay Example Geoffrey Robertson Conflicting perspectives Essay Essay Geoffrey Robertson Conflicting perspectives Essay Essay We are positioned to agree with his perspective through his use of selective anecdotes and witty language such as puns that are incorporated to mock the conflicting perspective. The fiction novel, Rosy Is My Relative by Gerald Darrell, also explores the easily manipulate nature of the legal system, positioning a conservative English prosecutor against a witty defense counsel. It does so in a satirical manner, and uses humorous character stereotypes to persuade the responder to support the protagonists case. In both, The Trials of Oz and Romans in Britain, Robertson resents the responder with the overzealous nature of conservatives in politics and law In their prosecution of pornography, the censorship he feels threatens the human rights of the defendants. He does this by representing the judge Justice Argyle as prejudice and out of touch with the time. This is shown by his careful selection of anecdotal evidence including the Judges motto, We Just dont do this kind of thing in Birmingham. Through this we understand Robertsons attempt to show the narrow-mindedness of the Judge in this way. He mocks him through his description of the Judges verdict on the Oz Case with the metaphor with the relief of man making a bowel movement after weeks of constipation, which effectively conveys both the Judges perspective on the Oz editors as well as Robertsons perspective on the Judge which can be seen as an Incompetent and self-important fool. As the judgment is handed down, Robertsons rhetorical question where were we, the Soviet Union? Brings an image of the English legal system as an oppressive censorious power, opposed to once that Is Just. It powerfully asserts his view of the case for the responder to understand that the censorship of Oz magazine was similar to the oppressive Soviet regime and therefore must be opposed. Through this, we recognize that the conflicting perspectives presented by the composer are fundamental in enabling our human desire to raise questions about s ignificant issues. : Robertson in the -Trials of Oz, and Darrell through Rosy is My Relative, both portray the law as a game, a fluid process whose outcome can be significantly influenced by the perspectives that contend for justification within it. Thus, it can be seen as unjust at times. Duresss fictive narrative and Robertsons non-fiction novel compellingly give an account of the conflicting perspectives In their texts through satirical representations of their characters. The simile used to describe the Judge, looking like a surprised mole shows the legal system as blind and therefore easily Magnums, by calling the Judge Lord Turkey, as tops, mocking his reputed befuddled nature. Darrell sets up the law as a confused entity to reinforce his argument that it can be subject to manipulation. The superiority of Sir Magnums perspective over the prosecutions case is summed up with combined metaphor and truism, Remember that a spider spends hours weaving a web which you can destroy with a flick of the wrist. This metaphor implies that the laws perspective on an issue (the web) can be rover wrong simply by an act of dramatic oratory flourish, as he is prone to throughout the novel. In Sir Magnums explanation of the law to his client Adrian, working on the extraordinary system that twelve men are better than two or six or four, nobody takes into consideration that twelve imbeciles might be more dangerous than two, Darrell aptly sums his interpretation of the law. Similar to Geoffrey Robertsons interpretation, Darrell uses Magnums rhetoric and truisms to convey how the law is a game that is played, and is played to be won by the man who exploits the weaknesses of the system. The satirical tone in his writing is a key factor in humorously presenting this perspective and thus our human desire to raise questions can be evoked. The Romans in Britain echoes the central issue of The Trials of Oz, except this time Robertson shows a private prosecution with the intent to censor and discredit the defendant. Again, Robertson mocks the conservative British attitude towards pornographic expression through his extensive use of satire to simultaneously mock the ludicrous nature of the case and ridicule Mary Whitehorse; the morally pompous cultural vandal, which assists in persuading spenders to support his opinion on censorship of the theatre. Robertsons disdain for She who must be dismayed is ubiquitous, categorizing Whitehorse as a fundamentalist religious crusader through a accumulation of biblical allusions devout legal battalion, divined and Rapturously. He cleverly combines prosecutor with the sexually connotative dominatrix to or the pun prosecutors, thus ridiculing and deflating Hothouses status and condescending her perspective that the 1981 production in the Royal National Theatre was obscene and liable to corrupt audiences with its demonstration of buggery. The responder is provided with an undistorted view of the play as extracts of the play are included to convey its moral and cultural significance and essentially demonstrate the emetic, opposed to erotic nature of the scene, which Robertson appreciates as a puritanical work. Robertson, through his satirical portrayals of Justice Argyle and Mary Whitehorse as cantankerous old conservatives with outdated views of society, and the contrasting of them in his book with his own conflicting liberal perspective, attempts to convey that such dogmatic pursuit of the censorship presented is a waste of time. Robertson invites responders to share his amusement of the dramatic and pretentious nature of the British legal system through the extended metaphor of comparing the courtroom with the Theatre, thus allowing responders to fulfill their fundamental desire to raise questions about issues and persuading them to support his opinion on censorship of the theatre by dismissing the case and appreciating the play for its cultural value. In conclusion, Robertson and Darrell effectively demonstrate their ability to convey perspective allows the composers to raise particular issues from different contexts, enabling our human nature to inevitably raise questions.

User Psychology How to Make Your Content Strategy More Effective

User Psychology How to Make Your Content Strategy More Effective We spend every single day making decisions. We like to think these decisions are simply choices- from getting dressed to eating dinner, or even small things like which toothpaste to buy- all driven by logic and reason. In truth, the majority of human decision-making is initially influenced by everything but  logic. A complex web of autonomic emotions, desires, and rewards fuels our every choice, and these feelings are ultimately what guide us throughout life. From a marketing perspective, this offers a powerful opportunity to generate a sense of desire and need around our products. But it isn’t enough to simply test or utilize historical data to find out what motivates people. To create desirable products, we must leverage user psychology- a method of understanding the how  and why  consumers make decisions. Armed with this kind knowledge, it becomes possible to create a content marketing strategy  that taps into customer desires and makes our products truly irresistible. How to Make Content Strategy More Effective With User PsychologyApply User Psychology to Your Content Ideas With This Template Later in this post, well cover how to brainstorm emotionally-driven content ideas that connect desires to rewards. But first, download this template to store those ideas, so youll be ready once we reach that point. Why User Psychology Matters User psychology is aimed at understanding subconscious triggers- automatic feelings that we associate with products, services, and experiences. Since triggers influence consumers at every stage of the buying cycle, learning more about them can bridge the gap between basic marketing and effective consumer influencing. Unlike traditional marketing, psychology-driven marketing doesn’t attempt to influence consumers through product features, price or value propositions. So instead of asking questions like, â€Å"How can I boost newsletter signups?† or â€Å"What piece of content is most shareable?† user psychology prompts questions like: What deep desires influence a customer to consider buying our product? When in the buying cycle does our customer feel unsure or abandon our web page? What prompted that feeling of uncertainty? What feelings arise when customers encounter our brand, and how can we strengthen them (or relieve them if they’re negative)? The core difference between traditional marketing and psychology-driven marketing is that the latter prompts marketers to think from the customer’s point of view. Understanding ELMR Effective user psychology strategies are often built upon some variation of the ELMR framework. ELMR, which stands for Emotion, Logic, Motivation, and Reward, helps you see things from the customer’s perspective, and was first coined by Brian Balfour as part of the Reforge  growth series. It’s important to first understand what each of these terms mean, before we can see how they can be applied to a content marketing strategy. Use the ELMR framework to infuse user psychology into your #content #marketing strategy:Emotion We cannot understand customer emotions without first understanding desire. Think of it this way: If a person is happy, it means one of their desires has been fulfilled. If a person is sad, it means they’ve lost or missed out on something they desire. When marketers create messaging that fulfills desire, customers are more likely to associate that product with happiness and joy. As a result, they’re more likely to make a purchase. Logic The next portion of the ELMR framework is logic. After someone has an emotional response to something, they’ll look to rationalize their emotions with a logical reason. Educating a customer about a product's facts, features and competitive details are all ways to appeal to the logical brain and make a customer more confident in their decision. Motivation To motivate someone, we first need to learn what’s preventing them from taking the desired action. How large and influential are these barriers? What can be done to make them smaller and more approachable? Reducing these barriers will make it easier to create a sense of need and motivate people to action. Reward The final portion of ELMR is reward- creating a sense of approval and validation about one’s decision. Reward can come in many forms, but most are either intrinsic or extrinsic. Intrinsic rewards are associated with a product that offers benefit in the form of time, finances or knowledge. Extrinsic rewards tap into personal desire, and usually comprise social or career accomplishments. Recommended Reading: How to Write More Emotional Headlines That Get More Shares Applying ELMR to Your Content Strategy Applying the ELMR framework to your content marketing strategy can help you create more powerful content that in turn influences user triggers. Content that delivers well-timed triggers can drive signups, improve social engagement  and increase conversions. Applying the ELMR framework can help you create more powerful content.Content Marketing and Emotion Humans have and always will be driven by rewards, whether they’re related to finances, career, knowledge, or something else. By thinking from the customer’s point of view, content marketers can determine the rewards associated with their product. According to Nir Eyal, author of Hooked: How to Build Habit-Forming Products,  the most powerful triggers work in tandem with negative emotions. Negative feelings make us feel distressed and distracted. So when a marketing message or piece of content briefly relieves that negative thought, it creates an addictive trigger. As Eyal puts it, â€Å"to make a truly effective hook, we have to capitalize on users’ negative emotions.† So how do we create content that relieves a negative emotion? Consider this Instagram post from Whole Foods as an example: The copy in this post reminds customers that they should be eating an apple a day (a healthy suggestion they’ve been hearing throughout their lives). Assuming that most people don’t eat an apple a day, these words effectively tap into a sense of guilt, or fear about being unhealthy. After triggering these negative emotions, the post offers an overt push, â€Å"make it happen† and suggests a number of healthy, easy recipes. Thinking about eating the recipes in the picture offers relief from the guilt that people feel about not eating enough healthy food. This creates an addictive sense of need that entices people to walk into their nearest Whole Foods and buy a bag of apples and healthy toppings. In your content marketing strategy, consider this: What are my customers afraid of? How does my product or service alleviate that feareven if only for a moment? In your content marketing strategy, consider this: What are my customers afraid of?Content Marketing and Logic Once you’ve determined the emotions that influence your customers, you need to introduce logical rewards that justify those emotions. The logical brain is constantly searching for a quick win of support and justification, and finding a way to influence it isn’t the hard part. What’s most important is that your logical appeal is well-timed and balanced in scale and scope. That way, it creates the right amount of confirmation at the right time, without overwhelming the user or turning them away. To see how this works in blog content, take a look this article on patio furniture from retailer Crate and Barrel. This post, titled â€Å"How to Give Your Patio a Summer Makeover† is filled with logical appeals that justify buying Crate and Barrel’s products. In addition to a smattering of enticing photos featuring gorgeous summer weather (and an adorable dog to boot), the writing is filled with logical queues. In a section on choosing outdoor pillows, the post explains that they’re â€Å"stuffed with quick drying polyester fiberfill† and â€Å"polypropylene yarn.† These product details alone aren’t enough to justify purchasing the pillows. But the sentence that follows, however, is what does the trick: â€Å"In other words, they dry quickly after a rainstorm!† Summer rainstorms are common, and wet patio furniture is a common annoyance for homeowners. The fact that the pillows dry quickly after a rainstorm is a perfect justification for buying these stylish pillows over others. In your content strategy, think about how you can turn a product feature into a relatable story. What do your customers value? How can your content strategy tap into those values in a way that relates to their everyday life? Appeal to your their sense of logic. Tell them something about your story that feels impossible to refute (who can disagree with the benefit of quick-drying patio pillows, for example?). Recommended Reading: The Complete 14-Step Content Strategy That Will Boost Your By 434% Content Marketing and Motivation As we discussed earlier, the motivation portion of user psychology is about reducing barriers to purchase. When you understand the things that prevent your user from buying, you can create content that helps reduce these barriers. If your company is in the retail fashion space, for example, you might automatically think that key barriers are only financial- things like item price or shipping cost. But what about more complex barriers, like how a product fits or whether or not it can be paired well with a person’s existing wardrobe? Fashion retailer Aerie taps into such complex concerns on its branded fashion and lifestyle blog. For example, in the post â€Å"Styling the Cutout Floral Dress with Amanda Oleri† Aerie has a fashion blogger style one of its main seasonal products in her own way. This is more motivational than a simple product page because it provides styling tips from someone that the audience can relate to. This is perhaps the most effective approach for online retailers because it makes the product more approachablecustomers can visualize it for themselves. Regardless of barriers like price, people always have reservations about buying things online. Connecting to your users through an influencer or a blogger helps reduce emotional barriers around sizing, fit and style, making the thought of purchasing items feel more realistic to customers. Recommended Reading: How to Boost Engagement With Micro-Influencers the Right Way Content Marketing and Reward Both intrinsic and extrinsic rewards create an opportunity to influence buyers. However, intrinsic rewards differ more from person to person, making them harder to tap into. Here’s where putting yourself in the customer’s shoes comes in handy. Think about what your target audience values most, on a personal level. Let’s say your target audience is moms. Providing their children with a memorable, happy, and joy-filled childhood is a desire of all moms.  Disney is one brand that consistently taps into these intrinsic desires because it’s based on the idea of an experienceand the happiness and joy it brings. In Disney’s online website series â€Å"Mom Panel Monday,† Disney moms have the opportunity to share what they and their families love about the theme park and other Disney experiential products. This video, â€Å"Moms Panel Monday: A Mom’s Take on Cruising with Disney Cruise Line,†Ã‚  features one mom discussing her family’s experience on a cruise. This strategy is effective because it shows immediate  rewards that a Disney Cruise might bring, like good food, live music and fun games. What’s even more powerful is that it also shows the long-term rewards, like friendships and memories, that a Disney Cruise might bring a mom and her family. By hearing another mom say things about what her family loves and what makes them happy, parents (and moms especially) are motivated to create that experience for their own kids. To truly put yourself in your customer’s shoes, think about what you might have in common with them. If you were them, what would be your primary reason for purchasing your product? Make it a habit of creating marketing content from this perspective. To truly put yourself in your customer’s shoes, think about what you might have in common with...Applying User Psychology and Content Marketing: How to Get Started User psychology’s core method, the ELMR framework, is designed to help you connect with consumers on a deeper, more personal level. It works by exposing the core triggers that motivate your customers to interact with your brand and purchase your products or services. Here are a few easy, effective ways to start applying it to your content strategy. Conduct a Brainstorming Session Before you dive in and start drafting, gather a few team members to help list all the desires a customer might associate with your product. Depending on the size of your team, try to get people from different departments (thus, different perspectives) to help you here. If you’re not sure whose perspectives might be helpful with this exercise, here are some suggestions: Marketing managers Sales representatives Product developers Founders/Leadership Customer support representatives Researchers Data analysts Reach out to your team members and let them know you need their help with a brainstorm, but leave the topic a mystery for now. It will help if everyone comes to the meeting with a fresh mind and no preconceived opinions. This way, the ideas the team comes up with together will trigger new thoughts quickly and on the spot, leading to a dynamic and effective brainstorm. Utilizing something like a whiteboard will be really helpful in jotting down ideas in a flow chart, scatter plot chart or something else that helps you organize quick thoughts. Your chart might begin to look something like this, which means you’re off to a good start: During the brainstorm be sure to write down everyone’s thoughts and ideas, even if something seems silly at the time. The benefit to brainstorming is that you never know what word or thought might ignite your next genius idea. Once your chart seems full, you can thank everyone for their help and get started on distilling the strongest ideas. Recommended Reading: The Best 30-Minute Content Marketing Brainstorming Process Identify Rewards to Connect with your Product Next, you should start considering the intrinsic and extrinsic rewards that your customers could associate with your product. It will be helpful to start a list for this somewhere that you can keep track of, like a Google Spreadsheet. Since you’ve gone through a brainstorm already, this is an opportunity to gather everything in one place, so I suggest using columns in your sheet to organize. Here’s how to do that: Open a Google Spreadsheet and use columns to store the ideas you came up with in your initial team brainstorm, similar to this: Now use additional columns to jot down intrinsic and extrinsic rewards associated with your product. If you need some ideas, here are some examples of topics that fall under each category: Let’s take the desires we identified above, for example, to identify a few rewards that someone might gain as a result of buying your product: Desire: To be more attractive   Rewards: Social acceptance, personal confidence, looking great Desire: To learn something new every day   Rewards: Impressing others, personal satisfaction, new skills Desire: To accomplish something on your own   Rewards: Sense of self-worth, personal confidence, task completion Now think about how to position those rewards clearly to customers in a meaningful and relatable way. The positioning ideas you come up with can be directly translated into new content pieces, so add those ideas to your spreadsheet in a final column for easy reference later on. Analyze Your Current Messaging Chances are, the topics and ideas you’ve identified through the process above may have led you towards value propositions and positioning statements that haven’t yet been part of your brand’s core messaging. This is a good thing! You’re now thinking about marketing from a psychological perspective. You can now take a look at your current marketing messages with fresh perspective. If you haven’t done so already, creating a "Core Message Document" can help to collect everything in one place. That will allow you to easily edit, or built upon, your brand positioning which will be reflected in all of your content pieces. Use your new psychological perspective and include these points in your Core Message Document: Vision Mission Statements. What does your product and company strive for? Think about the emotions you hope to trigger when connecting with your customers. Positioning Statement.  What do you do better than anyone else? Think about how you can help your customers gain intrinsic and extrinsic rewards most effectively. Elevator Pitch.  How would you describe your product and company in under 30 seconds? Try to touch quickly on Emotion, Logic, Motivation, and Rewards. Taglines Slogans.  What is your product or company all about? Try to elicit an emotional response or use something that a customer might quickly associate with a reward. Key Messages.  What are three things you want everyone to know about your product? Identify a few key points and jot down short paragraphs for each. This is a great place to focus on the rewards you’ve identified! Competitive Differentiation.  How do your key messages set you apart from competitors? Think about how you can help your customers achieve their desires in a way that no one else in the market can. Value Propositions. What is the value of your product in the mind of the customer? Take extra care here to stretch that psychological muscle you’ve been strengthening throughout this whole process. Benefit Statements.  What is the benefit of buying your product? You’ve already done the hard part on this one, these can be directly tied to the rewards you’ve identified. After all of this, you should have new ideas from a healthy brainstorm session to help customers psychologically connect with your product, and a hefty document full of fresh message points to weave into future content pieces. When applied to your content strategy, user psychology can create an addictive product that keeps customers coming back for more. Just remember to step out of your own head and think like your target audience- empathy drives better customer interactions, which leads to true authenticity. And as with all good marketing experiments: test, measure, and repeat.

Roosevelt's Foreign Policy Case Study Example | Topics and Well Written Essays - 4250 words

Roosevelt's Foreign Policy - Case Study Example During the twenties the American people showed in elections that they were unwilling to join the League, and Roosevelt himself came to distrust it as a distortion of Wilson's project. Advocates of collective security held the United States partly responsible for this distortion because its absence encouraged use of the League for narrowly nationalist purposes by the other victorious Allies. In any case, isolationist sentiment in the Democratic Party became so strong that, in 1932, it was politically expedient for Roosevelt as a presidential candidate to reject United States entry into the League, and this he did before he was nominated. The most important step of the United States government towards collective security before 1933 was the Stimson Doctrine. By it the United States led the world in its first action against an aggression by a first-class power, Japan. It carried into practice the revolution in international law which had occurred since pre First World War days, when the rule had been general consent by the other powers to conquests by one nation and demands for shares in the spoils as compensation. Even the United States had on occasion played that game. When it took the Philippine Islands for itself, it threw a few other Spanish Pacific islands to Germany to quiet its complaints. Japan was always ready to "compensate" the powers, and particularly the United States, for its own gains in Manchuria and China, but the Stimson Doctrine marked a new era in which an aggressor became a criminal who could not bribe the jury. Its ultimate importance may be gauged by the fact that Beard points to Roosevelt's pr e-Inauguration agreement to maintain it as "a fateful step leading in the direction of Pearl Harbour." 1 A supporter of the policy would call it the first of the series of actions which led the United States into the United Nations. That a Republican administration should abandon imperialism in Latin America and move towards collective security in Asia has puzzled observers and historians. The development of public opinion was basic. The personal pacifism of President Hoover was doubtless influential. The Hoover administration was divided between internationalists led by Stimson, who advocated the new policies as steps towards full cooperation with the League of Nations, and imperialists who wished to checkmate Japan as a trade rival and to sacrifice the small gains of direct intervention in the Caribbean republics for the sake of large gains in Latin American good will and trade. Roosevelt and Hull, like Stimson, regarded the new policies as minimum steps. But these renovations of foreign policy passed almost unnoticed by the public at large as the depression caused painful absorption in domestic affairs. The Hoover administration, with its gift for boring the public, had failed to dramatize the issues. Roosevelt, after he was elected President and before he was inaugurated, found in the Stimson Doctrine the only area in which he could cooperate with the outgoing administration. He promised Stimson to maintain his policy and confirmed the promise in a public statement. 2 This connection was the only one Roosevelt was willing to establish with the Hoover administration after the bitter election campaign, and it is symbolic of continuity in favour of collective securi

The Role of the Government Essay Example | Topics and Well Written Essays - 250 words

The Role of the Government - Essay Example In 2010, the US government has made affordable care Act. In this plan, the government has made comprehensive reforms for health care which will be implemented for four years. Some of these reforms include 50% discount for the senior citizens on buying the medicine, the age of young adults is increased to 26 years, and they are eligible for their parent’s medical plan up to this age. Around 4 million businesses that are small in scale, tax credit is eligible for them so that they can provide medical benefits for their employees (Healthcare, 2012). The US government, healthcare providers, and the employers should work hard to make sure that the health care is accessible to every person. Incentive should be given to the providers so that health services are expanded (Pomerance, 2011). Pomerance, D. (2011). Access to Healthcare: The Right of the People. Retrieved January 4, 2012, from www.healthmgttech.com:

Conflict Resolution Paper Essay Example for Free

Conflict Resolution Paper Essay People deal with conflict every day and can choose how they handle the situation on their own terms. When dealing with a learning team in a school setting, one must count on his or her team members to accomplish his or her goals. During the duration of the course the team may encounter issues that will work against them in obtaining their goals such as lack of communication, personal interruptions, lack of commitment to the other team members, and lack of commitment to the assignment. When these kinds of conflicts arise in the classroom the team members have to use certain conflict management techniques, use their individual strengths and eventually come to a decision as a team. The Conflict At times one may encounter the non-participator in the group. The non-participator is one who neglects his or her responsibilities to work with the team (Engleberg Wynn, 2010). A learning team participating in a course at University of Phoenix had a group paper that needed to be completed. However, not all team members were actively participating. The majority of the group wanted to start on the assignment in the middle of week three with the exception of one individual. The group used every resource—such as the learning team forum, the phone, and e-mails on their UOPX and personal account to contact the individual. By the middle of week three the team contacted the professor to inform her about the lack of communication. A couple of days later, the professor notified the group that she had not received a reply from the absent team member. The situation became critical to the point where the professor had to take time to contact enrollment to see if the missing team member had dropped the class. It turned out that the student was enrolled. The team was in a panic to create a contingency plan to determine who would pick up the missing members portion. This put unnecessary pressure on the group because of the lack of communication and participation. The day before the assignment was due the missing team member contacted the group stating that his portion would be submitted by the morning of the due date. The late response was very inconsiderate considering another member of the group was going to start on the missing portion, along with completing the final revisions. The group received a lower grade because the paper was lacking in readability and flow. The group was not pleased with the results. One more team project was due by the end of the course, and the team did not want to encounter the same problem on the final project. The team revisited the learning team charter as a method of enforcing the ground rules. Conflict Resolution Teams experience conflict within and between teams. When high performance work teams experience conflict, they handle it in a way that helps build team relations and promote positive change. Using effective conflict management techniques is the most valuable resolution for the team. The group agreed that positive techniques should be used. The first technique is to understand the underlining root cause of the conflict. Communicating with one another about the issue at hand allowed everyone to move forward in a resolution to the conflict as a team. Once the team agreed to understanding what the issue was, the team agreed on a time to be signed into a group discussion forum to work on the resolution. Next, the team communicated with each other about the conflict discussion topic and focused on the ideas brought fourth rather than who was presenting them. This focus was important because it allowed the team members to feel confident with expressing individual issues and allowed members to seek other member’s points of view (Belgard, Fisher, Rayner, 1995). One of the most important techniques was engaging in listening actively and empathetically. By listening to other members the group could build on the teams common goals and work through hard feelings, which had been interfering with an interpersonal relationship within the team. When conflict techniques are well managed, an extremely positive and productive effect can enable the team to foster continued improvements. Learning about conflict and conflict management techniques is extremely valuable to organizations, teams, and individuals. Conflicts occur at all levels of interaction—at work, among friends, within families, and between relationship partners. If it is handled well, conflict can be productive, leading to deeper understanding and mutual respect. Conclusion Teams move through various stages throughout the timeline of a project. As they move from the forming stage to the second stage of storming, it is vital to the success of the team that they utilize conflict resolution strategies if they are going to move to the norming stage and be successful. The team was trying to work through the conflict of being unable to communicate despite many efforts by the team. They utilized positive communication conflict resolution techniques to understand and work through the problem. The team reviewed their charter and stressed the importance of working together and communicating which fostered an environment of mutual respect versus bashing the teammate that had not effectively communicated in the first three weeks. Due to the problems, they ultimately turned their part of the project in late. Through the 4 R’s (Wynn, 2012): Reason- identifying the reasons for the conflict. The team worked through the conflict by seeking to understand. They made every attempt to contact the member of their team who had not been communicating and sought to understand the problem using a positive approach. Reaction-ensuring that in the nature of teamwork, they remain unbiased. The team did not assume the nature of the conflict, and instead they continued to work through the issue until they found that the member of the team that was unresponsive. Results- by maintaining communication and a positive approach to the project and monitoring the progress, the team was able to identify at a critical point that one team member was not communicating and was not demonstrating an effort to contribute to the project. The team was able to identify this and work quickly to resolve the situation. The team continued to work through the issue until the team member made contact. The team took steps after this situation to review as a team the charter and ground rules for the team to prevent this problem in the next project. It is vital to track progress and maintain communication for success. After the teammate was finally reached, the final R, which is Resolution, was achieved. References Belgard, W., Fisher, K., Rayner, S. (1995). Tips for teams. New York, NY: McGraw Hill, Co.. Engleberg, I. N., Wynn, D. R. (2010). Working in groups (5th ed.). Boston, MA: Pearson/Allyn Bacon.

Marketing :: essays research papers

1. A. An economic system is a nations system for allocating its resources among its citizens. Economic systems differ in terms of who owns or controls the four basic factors of production: labor, capital, entrepreneurs, and natural resources. In planned economies, the government all or most factors. In market economies, which are based on the principles of capitalism, individuals control the factors of production. Most countries today have mixed market economies that are dominated by one of these systems but include elements of the other. The process of privatization is an important means by which many of the world’s planned economies are moving toward mixed market systems. 2. A. The most common forms of business ownership are the sole proprietorship, the partnership, the cooperative, and the regular corporation. Each form has several advantages and disadvantages. The form under which a business chooses to organize is crucial because it affects both long-term strategy and day-to-day decision making. In addition to advantages and disadvantages, entrepreneurs must consider their preferences and long-range requirements 3. B. The difference forms of competition advantage are critical to international business. With an absolute advantage, a country engages in international trade because it can produce a product more efficiently than any other nation. But more often, countries trade because they enjoy comparative advantages: They can produce some items more efficiently than they produce other items. The import-export balance including the balance of trade and the balance of payments, and exchange rate differences in national currencies affect the international economic environment and are important element of international business. 4. A. Social responsibility refers to an organization’s response to social needs. Until the second half of the nineteenth century, because business often paid little attention to these needs. Since then however both public pressure and government regulation especially as a result of the great depression of the 1930s and the social activism of the 1960s and the 1970s have forced business to consider the public welfare at least to some degree. A trend toward increased social consciousness, including a heightened sense of environment activism has recently emerged. 5. A Management is the process of planning, organizing, directing, and controlling an organization’s financial, physical, human and information resources to achieve the organization’s goal. Planning means determining what the company needs to do and how best to get to get it done. Organizing means determining how best to arrange a business’s resources and the necessary jobs into an overall structure.

Hardware and Software requirements for the DTP facilities needed Essay

A client from the GNVQ Sports Catalogue Group has asked me to produce a document of at least 16 camera-ready copy pages. The GNVQ Sports Catalogue Group is a small sized company that are a mail order company. They sell sports goods like shirts, footwear, equipment for different sports, clothes etc. The last catalogue is out of date and they need a new catalogue to keep up to date. The catalogue has to advertise the company’s goods and sell them. The client will choose a catalogue to run with to sell the goods. The client wants the following things to be covered in and on the catalogue. The front and back cover has to look professional. An index can be set out in different ways maybe to look for an individual products or products underneath a category. An order from must be put in to the catalogue. In the order form details for the customer to fill in must include name, address, Product ID, Product Name, Quantity, Sub Total, Total. The client stated that 5 orders could only be made on one order form. On the order form also the details that must be include are the company address, phone and fax numbers, postage and package details must be included. The inside pages of the catalogue have to contain the following things. On the pages there must be the name of the product that is being sold on the page where it is noticeable. Also the picture of the product should be on the page. There should be a product description describing what type of product you are selling. This description must include the product ID, product name and price. Other additional things that can be included are like what sizes the product comes in. Hardware and Software requirements for the DTP facilities needed Here I will tell and describe what type of hardware that I need to produce the catalogue. The reason why I did my draft designs the way I did is because of the following reasons. I picked up three catalogues and I analysed them in the following way. The first catalogue I am going to analyse is the FCUK (French Connection United Kingdom). The theme of this catalogue is beach/casual wear. Front cover The front cover is ok. Parts of a word on the front cover have been split up. In between these large letters it has the company name in red, which is in the centre. Underneath the company name it says â€Å"buymail† (hence the fact I got this catalogue by post). It then has a female model at the bottom of the front cover. Along the bottom it has what season the catalogue is in. Underneath they have the contact phone number and the company email address if you want to email them about something. The phone number is in a red colour also. I think the company put their company name and number in red so it stands out and that the people know where to reach them. When you open up the catalogue it has the following logo. The logo is orange and yellow. This gives a feel of the summer, beaches and warmth. Underneath the logo is a brief statement. It entails certain things like they comment on the clothes that are further in the catalogue and other things. It then has the company’s email address. Page Layout Throughout the catalogue the page layout is very similar to one another inside. The page layout inside the catalogue is as follows. On the first page it has a picture of a woman. At the bottom left corner it is says â€Å"Ladieswear pages 3-28†. On the next page are the products being displayed. The products are sort of in a circle shape and in the middle is another product. Underneath it has the description of the product. The description underneath the products includes the product name, style number, colour and the sizes it is available in. The products on the page are displayed on a white background. They also have the description underneath the products. This makes the products stand out. The people modelling the clothes on some pages are on a creamy background. They do not have a contents page. But the front-pages before that particular section starts there is a picture of a person and the related product that is being sold on the pages ahead. It also says how many pages long the section is next to the picture. This may act as a contents page. The lack of good description about the product may be a good thing because potential customers may not want to read lots of detail; they may want to go straight to the product. They also do not have an index. I think this is going to make it a bit hard for the customers to find a specific product they want. I think this because when the person is filling out the order form they might forget a tiny detail about the product and they need to find it quick. They cannot do that in this catalogue therefore they would have to go through the catalogue to find the product they need. I think having an index in the catalogue is very important because it will make it easier for the person to look for a specific product. Back cover The back cover is as follows. It just has pictures from the beach. It also has the company in short (FCUK) in pink on the back cover. At the bottom of the page it has in the same style writing as the logos on the inside page it says â€Å"MEMORIES OF Fcukiki Beach†. This is also in orange and yellow to make it a summer, warmth and beach feel.

Importance of Law to Different People Essay

Various schools of law define law from different angles and this is done by mainly looking at the purpose that is to be achieved. The meaning of law maybe different to a lawyer, a law enforcement agency, a law breaker and even a business man. If defined simply then law is a system, a set of rules and guidelines that are enforced/implemented through a set of different government institutions. It helps to shape politics, economics, and most importantly, society by serving as a mediator of relations between people and different groups (Various, 2011). They are considered to be the basic of behavior, and at the same time, orders established by the Government of a country. These guidelines are applicable to anyone and everyone, with the expectations that are followed rather than broken, without any discrimination. Law is the command of the sovereign. It imposes a duty and is supported by a sanction, which will be looked at further in this writing. Law is made of three elements: command, duty and sanction. To implement and enforce law and provide services to the public, a government’s bureaucracy, the military and police are vital. With all these organs of the state are creatures created and bound by law, an independent legal profession and vibrant civil society inform and support their progress (Various, 2011). Law is a fair means of keeping everyone equal in the eyes of the state, and rid out crimes which are the cancer of society. Law is a generic term which is further divided into categories so no walks of life isn’t out of the reach of the law enforcers. Law is not a man made phenomena as we can see law in effect in nature too. It is something that keeps things in balance. Some might argue that law isn’t required, but man in its nature is inclined to sway from the right code of conduct. Law doesn’t enforce something un-natural but kosher ways of doing things. The need of Law is fundamental, it sets up guidelines for appropriate behavior that has been perfected over time and based on moral beliefs. And also Law is a divine quality given to man to controls mans sinful nature for centuries. When can see the importance of Law in man life by the example of Adam and Eve, they had guidelines they had to follow, no matter how limited it was, and when they were broken they were punished for it. This shows that the need of Law or guidelines is something as natural to mankind as breathing. Law has a different meaning to a lawyer, a law enforcement agency, a law breaker and a businessman. A lawyer assists others in understanding the rule of law and provides his help to those who want to enforce the law for a particular purpose. The objective of a law enforcement agency is to promote law and ensure that it is being followed in an organized manner. A law breaker is not try to understand the rule of law and just wants to disrupt the society by breaking it. A business man has to follow the law in his day to day dealings and to a business man, law is mainly a set of rules and regulations that have to be followed in order to carry out the business. The objective of this paper is to highlight how various individuals perceive law and the meaning that law has to them. Law is there to serve different purposes and law can only be easily defined if this purpose is apparent. The aim of this paper is to show what perception different individuals have of law. It is very important to know the differences in perception of various segments regarding law to be able to understand how it would be defined by them. This would help us analyze and interpret the way they look at law and might help us in forming a mutual definition of law. It is necessary to shed light upon what law means to different segments in order to create a linkage among the common elements exist so it becomes easier for us to understand the actual meaning of law. Methodology The topic that has been covered in this paper can have a legal as well as a social impact. It can have a social impact because it highlights the different meanings that law can have to different individuals in the society which can assist the members of the society to understand how various individuals perceive law. Law is importance to all the individual but the degree of importance surely varies. The paper sheds light on the importance that different individuals attach to law hence having a society wide impact. The paper can have a legal impact because it shows us how the various segments of the legal system including the lawyers and law enforcement agencies perceive law and how essential law is to them. This can help us interpret their reaction towards various aspects and also help us understand how different segments within the legal system might work. What does law mean to a lawyer? Law has a great deal of significance to a lawyer. Law is needed to resolve these disputes and lawyers use these laws a valid ground for resolving such disputes, as exemplified by the famous story of the Judgment of Solomon. It was thought even from classical times that law performed a very important function – that of encouraging and helping people to do the right thing. For example, Aristotle (384 BC – 322 BC) argued that people needed the discipline of law to habituate them into doing the right thing, from which standpoint they could then appreciate why doing the right thing was the right thing to do and lawyers set examples for others through use of laws. Up until the 20th century, this view of law was accepted by law makers, with the result that the legal system contained a large number of ‘morals laws’ – that is, laws that were designed purely and simply to stop people acting immorally, according to the lights of Christian teaching on what counted as immoral behavior. For the lawyer law is formulated to improve the system of legal representation, ensure that lawyers conduct their business in accordance with the law, standardize lawyers’ behavior, protect the legitimate rights and interests of litigants, safeguard the correct enforcement of laws and bring into full play the positive role of lawyers in establishing a socialist legal system. Lawyer refers to personnel who have obtained a business license for setting up a lawyer’s practice in accordance with the law and who are providing legal services for the public. When setting up a practice, lawyers must abide by the Constitution and the law, and must scrupulously observe professional ethics and discipline. Lawyers who set up in practice must use facts as a basis and the law as criteria. Lawyers who set up in practice must accept supervision by the state, the public and litigants. Lawyers who set up in practice in accordance the law are protected by the law.

Essay on The Civil Rights MovementEssay Writing Service

Essay on The Civil Rights MovementEssay Writing Service Essay on The Civil Rights Movement Essay on The Civil Rights MovementThe Civil Rights Movement was one of the major events in the 20th century history of the US (McAdam 175). At the same time, the Civil Rights Movement was not just the mere civil protest of African Americans against injustice and discrimination caused by their inequality compared to the white majority. Instead, the Civil Rights Movement was the organized struggle of a large social group based on the racial background of its participants, which main goal was the elimination of racism and racial inequality, which was legally supported in the US until the Civil Rights Movement and implementation of the Civil Rights Act of 1964 (Hine 202). In fact, the Civil Rights Movement was the result of the emergence of social consciousness of African Americans as a distinct but discriminated group within the US nation, the group that should have had equal rights and opportunities, which African Americans had strived for during the Civil Rights Movement.The Civil Rig hts Movement is still in the memory of many people as well as the nation because this was the turning point in the history of the US. Before the Civil Rights movement, the US was the nation of great opportunities for the whites, whereas after the Civil Rights Movement the US has become the nation of great opportunities for all people, regardless of the color of their skin (Blauner 184). Even though the position of African American is still extremely difficult, changes, once started during the Civil Rights Movement, will never stop and the election of the first African American President is the evidence the memory of the Civil Rights Movement is still alive and the dream of one of its leaders has already come true, at least partially.

Learn About Edwin Land, Inventor of the Polaroid Camera

Learn About Edwin Land, Inventor of the Polaroid Camera Before the rise of smartphones with digital cameras  and photo-sharing sites like Instagram,  Edwin Land’s Polaroid camera was the closest thing the world had to instant photography. The Launch of Instant Photography Edwin Land (May 7, 1909–March 1, 1991) was an American inventor, physicist, and avid photograph collector who co-founded the Polaroid Corporation in Cambridge, Massachusetts, in 1937. He is known for inventing a one-step process for developing and printing photographs that revolutionized photography. The Harvard-educated scientist got his groundbreaking idea in 1943 when his young daughter asked why the family camera couldn’t produce a picture immediately. Land returned to his lab inspired by her question and came up with his answer: the Polaroid Instant camera that allowed a photographer to remove a developing print with an image that was ready in about 60 seconds. The first Polaroid camera, the Land Camera, was sold to the public in November 1948. It was an immediate (or should we say instant) hit, providing both novelty and instant gratification. While the resolution of the photos didn’t quite match that of traditional photographs, professional photographers adopted it as a tool for taking test photos as they set up their shots. In the 1960s, Edwin Land’s instant cameras got a more streamlined look when he collaborated with industrial designer Henry Dreyfuss on The Automatic 100 Land Camera and also on the Polaroid Swinger, a black and white model that was designed and priced at under $20 to appeal to average consumers. An intense, passionate researcher who amassed more than 500 patents while at Polaroid, Land’s work was not limited to the camera. Over the years, he became an expert on light polarization technology, which had applications for sunglasses.  He worked on night-vision goggles for the military during World War II and developed a stereoscopic viewing system called the Vectograph that could help detect enemies whether or not they were wearing camouflage. He also participated in the development of the U-2 spy plane. He was awarded the Presidential Medal of Freedom in 1963 and the W.O. Baker Award of the Security Affairs Support Association in 1988. Polaroid’s Patents Are Challenged On October 11, 1985, the Polaroid Corporation won a five-year patent infringement battle against Kodak Corporation, one of the country’s largest patent lawsuits involving photography. The U.S. District Court of Massachusetts found that Polaroid’s patents were valid and infringed. As a result, Kodak was forced to pull out of the instant camera market. In a good faith effort, the company began offering compensation to their customers who owned their cameras but wouldn’t be able to purchase a suitable film for them. New Technology Threatens Polaroid With the rise of digital photography at the start of the 21st century, the fate of the Polaroid camera seemed grim. In 2008, the company announced it would stop making its patented film. However, the Polaroid instant camera remains viable thanks to Florian Kaps, Andrà © Bosman, and Marwan Saba, the founders of The Impossible Project, which raised funds to help create monochromatic and color film for use with Polaroid instant cameras. Land’s Death On March 1, 1991, at the age of 81, Edwin Land died from an undisclosed illness. He had been ill for a couple of years, spending his last few weeks at an undisclosed hospital in his hometown of Cambridge, Massachusetts. Information about the actual cause of his death was never readily available per his family’s wishes, but his gravesite and tombstone can be found in Cambridge at the Mount Auburn Cemetery, a National Historic Landmark and the resting place of many historically significant citizens of the Boston area.

The Implementation of Social Learning Theory by Anytowns Department of Essay

The Implementation of Social Learning Theory by Anytowns Department of Job and Family Services - Essay Example The forceful separation of a child from its parents will lead to the emotional turmoil of all the family members involved in the issue, no matter how legally and theoretically justified an organization is in doing so. However, the cases have to be studied closely because there are many instances where the parents can pose real threat to the physical existence and mental health of children. In such cases, there cannot be any other option than separating children from their homes. The key factors that should determine it has to be clear evidence, proper understanding of the situation and ensuring the well-being of the child who is taken to the care of the state or foster care services. It is possible that the department has misinterpreted/misappropriated the finding of Social Learning Theory, which states, â€Å"aggressive children have parents who use similar tactics when dealing with others. For example, the children of wife batterers are more likely to use aggressive tactics themselves than children in the general population, especially if the victims (their mothers) suffer psychological distress from the abuse†. The quantitative nature of the study makes it impossible to judge isolated cases where children who feel more secure with their parents who happened to be abusive on rare occasions, than to be brought up in an institutional ambience. Moreover, there could be instances of some parents losing their control over themselves under the influence of intense emotional turmoil due to extraneous affairs.

Gifts for Her in the Local Target shop Essay Example | Topics and Well Written Essays - 750 words

Gifts for Her in the Local Target shop - Essay Example Customers of the shop have an opportunity to choose any gift from the wide range of presented goods. They are arranged at shelves by category so if customer knows category he or she needs, he or she may select more gifts from this category. Also there is a website www.target.com where customer can find suitable for him or her gift in electronic catalogue. There is a Gift Finder tool at the website that helps customer to find appropriate gift by price or by category. It is possible to get to know if any definite gift available in specific local Target store. There is a Wal-Mart supermarket not far away the local Target shop where a lot of gifts is sold. Also there are a lot of small souvenir shops in this quarter and in neighbor quarter where customer also can buy gifts. The supermarket is direct competitor of the local Target shop, while small souvenir shops are indirect competitors. However, a distinguishing feature of the local Target shop is special section of gifts especially for girls and women. Wal-Mart does not have specific section of Gifts for Her, it has only Gifts and Flowers section. So Target's competitive advantage is that customer will be sure that gift he or she select is suitable for girl or women. The target audience is habitants, tourists and personnel of numerous offices from this quarter, and from neighbor quarters. Also staff and students from the university are customers of the Target shop. Target market segments Target market of the local Target shop is people from 16 to 80. The research had shown that 60% of the customers are people mostly from 16 to 35, while 25% of the customers are people mostly from 36 to 50 and 15% of the customers are people mostly from 51 to 80. Students, post-graduates, tourists and staff of nearby offices are included in the first category of the customers. Customers of the second category are tutors, habitants of the quarter, tourists and personnel of nearby companies. Pensioners and tourists are mostly included in the third category. All these customers are people, who have female friends or relatives. The first category of the customers (students, post-graduates and staff of nearby offices) are most likely to buy strong gifts from Fashion+Beauty category. Tourists and businessmen prefer gifts from Electronics category. There are also returning customers who buy gifts from Hobbies category; they are mostly pensioners and staff of the university. Advertisement Currently the local Target shop is advertising in order to reach customers or to be seen by customers through: Mass media: advertisement on the local radio station Display: location, building, signing, window/counter/shelf display, environment, decoration, printed materials One-on-one: in person, by letter, and telephone