Competitive Set Analysis Assignment Example | Topics and Well Written Essays - 500 words

Competitive Set Analysis - Assignment Example based on the six companies zip codes: Fairmont Heritage 94109-1192; Joie De Vivre 94109-5817; Holiday Inn Golden 94109-4606; Mithila 94109-6025 and Rodeway Inn 94109-7711. Apart from the 6 rival companies sharing the same locality, they all participate in the STAR report Motel 6 #8089; Rhodeway Inn #5617; Mithila #58885; Joie de Vivre #11872; Holiay Inn #184, Fairmont Heritage #58922 and Courtyard Downtown #42679 (SFTA 2014). The companies also have close proximity to San Francisco International airport making poaching for clients challenging Motel 6 9.1 miles; Courtyard Downtown 5 miles; Joie De Vivre 12 miles; Rode-way Inn 12 miles; Mithila 14.1 miles; Fairmont Heritage 15 miles and Holiday-Inn Golden 16 miles. The companies also have competitive services and prices which influence Motel 6 performance. Their standard lodging rates include Motel 6 $131 per night; Mithila Hotel $80 per night; Rode-way $99 per night; Courtyard Downtown $149 per night; Holiday Inn $184 per night; Joie De Vivre $215 per night and Fairmont Heritage $474 per night (SFTA